Effortless Stay is a short-term rental management company known for curating elevated guest experiences across beautifully designed vacation properties. When we began working together, the team was ready for a creative and strategic refresh—one that would bring clarity, improve email marketing performance, and allow their internal team to focus on what they do best.

“We had subpar creatives from our previous vendor and no real direction re: creatives, enhancing branding, engaging more segmented audiences, and being data-driven.” said Tyler, Chief Technology Officer at Effortless.

Our work together centered on elevating every touchpoint of the brand’s email marketing strategy—from creative design to backend systems. I optimized and rebuilt their email marketing flows, cleaned up tracking (pixels and HubSpot CRM integrations), improved segmentation, and aligned all creative assets to better reflect their brand identity.

“Elle has an incredible portfolio, very easy to work with, she truly cares about her work and our business's success, and she finds reward in making things better.”

With strong strategy and execution in place, Effortless Stay quickly saw increased engagement, higher conversions, and improved brand alignment across all assets. The systems we implemented allowed their team to run a more effective and efficient email marketing strategy—without the need for constant oversight or direction.

“We have seen increased engagement, conversions, and improvements to all creative assets that align more with our brand. She positioned our business to utilize the data that actually matters (ie. segmentation) and cleaned up anything that wasn't.”

“Elle is a joy to work with. No stress. Never an abundance of questions. She gets it...and if she doesn't, she figures out the best solution without oversight. A true ‘pick up and run with it’ approach—allowing us (Taylor and I) the ability to run an effective EMM strategy without having to direct much.”

“One of the best resources we've ever hired.”