Guide To Be

• The Client

  Rachel Jackson is a trained therapist and relationship guide doing things differently. Her work offers a powerful alternative to traditional therapy—helping clients reconnect with their inner child, release limiting labels, and find clarity in their relationships.

  She came to Heart & Haven ready for a brand that felt just as transformative as her work.

• The Project

  Together, we reimagined the Guide To Be identity to reflect Rachel’s grounded yet bold approach. She envisioned a brand that felt calming and natural, but also confident and magnetic. She wanted her dream clients to feel:
  ✨ Hope
  ✨ A sigh of relief
  ✨ Confidence
  ✨ Euphoria
  ✨ “I’ve always dreamt of this” energy.

  In just six weeks, we brought her vision to life with a complete brand refresh—logo, brand marks, color palette, typography, imagery—and a new website that made it all sing. The result? A deeply aligned brand that now radiates across every touchpoint.

• The Result

  With her refreshed brand and new website, Rachel has stepped confidently into her next chapter—launching new offers like The Relationship Audit and showing up more boldly across her digital platforms.

  In her words:

  “I quickly fell in love with the concepts she was pulling together from the very beginning. My excitement kept growing knowing my vision was soon about to be right at my fingertips. The process was seamless... I had so much fun creating my Pinterest board and dreaming up the emotions I wanted people to feel when connecting with my business, my brand, and myself.”