Small Moves, Big Life by Andrea Leigh Rogers
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Andrea Leigh Rogers is a health entrepreneur, motivational coach, author, and founder of global fitness and movement brand, Xtend Barre. Her forward-thinking, optimistic, and no-BS approach to life is revealed in her debut book, Small Moves, Big Life.
Using contemporary habit-forming techniques, Andrea Leigh Rogers’ how-to guide helps you upgrade your life via smart, snack-sized actions. These tiny but powerful practices add up to an easy 30-minute routine to spread throughout your day.
Designed to elevate your health, improve your productivity, and give your life momentum, every tried-and-true idea in Small Moves, Big Life will help you create the emotional space (and time!) to be there for the people in your life who matter most—especially yourself.
Andrea was looking for more than just design help—she wanted someone who could see the full vision and help bring it to life with both creativity and strategy. She was ready for support that felt all-in, aligned, and genuinely invested in her success.
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Our collaboration was a full creative and marketing build—supporting the book launch from initial concept to post-launch systems. The scope included:
Book Cover Concepts for Small Moves, Big Life
Do The Thing Journal – full design, print management, and production oversight
Merchandise Design + Production – hoodie, coffee mug, hat, and water bottle
Website Design & Development – branded, mobile-friendly, and e-commerce ready
Email Marketing Automations – welcome series, free video delivery, and CRM setup
Preorder Email Campaign – copy, design, and launch strategy
The Moves Video Library – creation of a private workout portal to support the book
Customer Support Strategy – streamlined systems and resources for user access
Social Media Graphics – branded graphics for Facebook group + book launch page
Influencer Boxes - branded shipping boxes and thank you inserts sent to 150+ influencers
NYC Times Square Billboard - billboard design for Times Square launch week
Book Tour Event Invites - custom digital invites for all of the Small Moves, Big Life Book Tour Events
Book Tour Print Activations - co-branded sandwhich boards for launch party at Maman, NYC
This was a deeply integrated build, where every piece—from creative to tech—was aligned with Andrea’s mission, her audience’s journey, and long-term goals.
“Elle brought my entire book to life!” said Andrea.
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The result was a cohesive, high-impact book launch that felt bold, beautiful, and true to Andrea’s voice. From the book and journal design to the merch line and video library experience, every element reflected the energy and intention behind Small Moves, Big Life.
Andrea now has a fully developed brand ecosystem—with systems and assets that not only supported a successful launch but will continue to serve her business as it grows.
Small Moves, Big Life quickly became a bestseller in week one of launch!
“It’s truly rare in the marketing world to find someone who not only exceeds expectations but is also so genuine, kind, and talented. She truly cares about your brand.”
— Andrea Leigh Rogers
If you’re ready to bring your big vision to life, book a FREE connection call with me today! I can’t wait to hear more about what you are creating.
