Natalie Bernacchi
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Natalie Bernacchi is a business and mindset coach who supports heart-led entrepreneurs ready to expand into their next level with clarity, confidence, and connection.
This rebrand was all about supporting Natalie in stepping into who she truly is — and letting go of the old stories of who she used to be. The brand showcases the duality of all that Natalie embodies: vibrant and magnetic, yet grounded in purpose. Soft yet strong. Soulful yet strategic.
As Natalie shared, “I felt as though the branding I created for myself a while ago no longer reflected the woman or business owner I had evolved into. There are so many parts of me and I wanted a brand that captured all of the sides.”
This branding journey became about so much more than just visuals — it was about truly claiming who Natalie is in her authenticity and truth.
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This project included a full Brand Visual Identity + Guidelines and Custom Canva Social Media Templates to bring Natalie’s evolved brand to life — blending her grounded wisdom with her radiant energy.
Having worked together previously, Natalie shared, “Elle had previously done my branding for another business I have and the experience and results were amazing.”
The goal was to create a brand that fully embodied the woman and CEO she has become, while giving her tools to confidently show up and create with ease.
As she reflected, “I feel like my new branding now helps me embody the woman and business owner I have become and more accurately depicts the value I provide to my clients. I also know that the branding and social media templates she created for me will help me tremendously from an efficiency standpoint when it comes to managing social media and my online presence.”
The process was highly collaborative and rooted in clarity, creativity, and connection. “Working with Elle is a dream,” Natalie said. “She has an incredible customer experience process that she has designed and from a client perspective, I feel like I was held and supported the entire time. She truly takes the time to understand your brand, how you want your clients to feel, and how you want to feel and show up through your personal brand. She was able to take my vision and articulate it back in a way that was better than I could even explain myself.”
And when it came to her favorite part? “It's hard to pick! I will say though I think the process of seeing the 3 different brand mockups. It was really fun to see the different direction the brand could go, and it helped me get really clear on what felt truly like me.”
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The final identity radiates the full expression of Natalie — elevated, embodied, and magnetic. Every element of the brand feels like an extension of her energy: confident, luminous, and deeply aligned with her mission.
As Natalie shared, “Working with Elle was pure magic. She has this rare ability to see and understand every facet of who you are and then translate it visually in a way that feels elevated, aligned, and unmistakably you. After our rebrand, I felt completely reconnected to my purpose and more confident than ever showing up as the woman and CEO I’ve become. The entire experience exceeded my expectations, from her process to her intuition and creativity, Elle made me feel seen, supported, and inspired every step of the way. If you’re looking for someone who can bring your brand, and your next-level self to life, she’s the one.”
Natalie summed it up best: “There are a ton of really good brand designers out there, however when you find someone who can really understand your vision and articulate that back to you better than you can, you know this is someone special and really amazing at what they do! That is Elle!!”
