Letting Go of the Plan: How Business Clarity Emerges When You Say Yes
I’m sitting here, on my wraparound porch, steps away from the ocean sand in New Smyrna Beach, Florida. As I was walking Blue earlier today, feeling the sun against my face (while simultaneously catching myself as he persistently pulled me to go say hi to a turtle), I had a wave of realization wash over me.
Every step I’ve taken over the past year has brought me to this exact moment of clarity in my business. Yet, the clarity I feel right now is nothing like I thought it would feel. It’s so much deeper.
Before we dive in, let me give a little context for those of you who don’t know the full story. In June of 2024 (okay, so 11 months ago to be exact), I chose to quit my job as a Marketing Director for an amazing female-founded brand. It quite literally was my dream job—the job I had been striving toward for the entirety of my career. I had the title, the salary, the amazing brand, the kickass team—but inside? I was running on empty. My soul knew it was time to move on, but I was trying to fit a square peg into a round hole.
So, when I finally answered the call, I had an honest conversation with my CEO, and we made plans for the next few months to ensure a smooth transition. I packed my bags, headed to Costa Rica, and was praying for this explosion of clarity to catapult me into my own business, Heart & Haven.
Let me just say—here’s about all I knew about Heart & Haven at the time:
The name.
Yep. That’s literally it. You think I’m kidding? No. I had all sorts of wild downloads about what I thought this business was going to be: a yoga studio, a brick-and-mortar store, a creative agency, a retreat center. All these passions of mine were passing before my eyes, and my conscious brain had no idea where to begin. It wasn’t fitting together in the linear, cohesive way I was deeply craving.
So guess what? I just started somewhere. I said yes to the marketing and brand clients that were knocking on my door (or more so just in my text messages). I said yes to new connections, referrals, and projects—even if I wasn’t 100% sure what the hell I was doing. I said yes and figured it out.
The more I let go of what I expected my business to be, the more open I was to dreaming about what it could evolve into.
Fast forward to now: I’m finishing up my coaching program through the Quantum Coaching Academy, where I’ll be obtaining eight amazing certifications (including NLP, Reiki, hypnotherapy, and more), and I realize this is one of the stepping stones that’s starting to bridge those visions together.
This clarity I have? It’s so damn clear that as I continue to say YES, my business is going to support me and evolve with me—because the universe has my back. It might be pretty damn messy, it might not look like rainbows and butterflies, and it might require me to shed the sh*t I don’t want to look at and ask for help.
I feel so clear that every opportunity up to this point has carved the path to how I am meant to serve my clients now. And that clarity came from really releasing the need to “have it all together” and for it to make logical sense at all times.
After nearly 11 months of feeling confused and honestly a bit uninspired in my business, it was through saying yes that the next steps began to unfold. It has been almost a year since I left my corporate job, and now is the first time I really feel fully aligned in what I am creating in my business.
What would have happened if I didn’t stick it out? If I told myself I was a failure because I didn’t have the clarity? Or if I never quit the job in the first place because I didn’t have a pristine, perfect plan?
“Clarity”—it’s not what you think it is.
Here’s an invitation to redefine what this means, and why you think you need it so badly.
Here are my biggest takeaways from this path so far (and how they’ve totally redefined my own experience of clarity). I hope this brings some comfort in your journey.
Building a business isn’t black and white.
Trust me—as a marketing director who has put together every strategy doc under the sun—when it came to building my own business, I really learned this firsthand. There is a level of grey we must get comfortable operating in if we really want to open ourselves up to the support of the universe. And yes, that statement might not be for everyone, but that is my belief. We are a channel for what is meant to be created. The opportunities that are available to us when we open ourselves up to co-create—with the universe and with others—are so much greater.
The universe doesn’t work in linear ways that make sense to our logical brains.
Continuing from the last point… sometimes we aren’t able to see the step-by-step progression of what we are building through our businesses, or how we’re going to get there. And I believe this is the number one reason many heart-led leaders don’t even begin in the first place. There is a level of trust the universe asks of us—not to see the pot of gold at the end of the rainbow, but only to see a few stepping stones ahead at a time.
There are two things that might happen that prevent us from feeling the clarity our conscious mind craves:
We see the end goal, but not the steps to get there.
Or… (this is a fun one) we don’t see the end goal or the steps to get there.
If you’re feeling like a #2 right now, but there’s a feeling deep down that you are meant for something big… stick with it. I’ve been there. Being in those deep moments of confusion can mean we are on the precipice of a big breakthrough. Just. Stay. Open.
Just like you, your business needs space to evolve.
By now, I’m guessing you know I believe your business is an extension of your soul—of YOU in your purest form. It’s what you are quite literally creating and bringing into form on Earth. So why do we feel the need to approach our business from this rigid perspective?
Maybe you don’t—but as a marketing professional, this approach has been deeply ingrained in my brain. There is a balance of energy that is maintained in a healthy business. Creating space for flow and evolution may not feel like a sturdy foundation, but this flexibility is going to serve you wonders in the long run.
Release the definition of who you are in your business, and watch new opportunities appear.
Okay, this was a big one I clung to in hopes of getting clear on what my business should look like. Am I a brand designer? Marketing consultant? Life coach? Yoga teacher? Sound healer? Retreat host?
I was trying to pick one and build from it—but when I allowed all facets of me and my desires to flow through, I started getting more clarity on what I wanted to create in a way that felt aligned with my inspiration and how I wanted to serve my clients in this version of me now. In the process of releasing this and giving myself space to really feel into what I wanted to create, new opportunities and hits of inspiration came naturally.
This wouldn’t have happened if I wasn’t open to seeing it.
So my final message: Keep freakin’ going.
Clarity might not feel how you want it to in your business. But what does your heart tell you?
I would love to ask you—what does clarity feel like for you in your business?
How does it prevent you—or energize you—to continue creating what you are meant to share?
