The 6 Most Common Branding Blocks for Entrepreneurs (and How to Clear Them)
I’ve worked with many entrepreneurs building their brands, and here are some of the most common limiting beliefs—or blocks—I hear. If any of these sound like you, you’re not alone. Let’s clear them so you can build a brand that truly reflects your heart.
#1 “I’m not creative.”
This is #1 for a reason. So many people say this (myself included, at times). But it’s simply not true. Sure, maybe you weren’t the top student in art class or you don’t obsess over creating vision boards in January—but creativity is unique to all of us. You may be equating creativity with being an artist. But creativity is simply creation energy—and if you’re here reading this blog, I’m damn sure you have it.
How to Clear It:
Let’s set the aesthetics aside for a moment. This is actually not the true starting point. The place to begin is with your essence. How do you want others to feel when they experience you and your brand? From there, the visuals will flow.
#2 “Everyone else is already doing it.”
I get it. You’re scrolling Instagram and seeing hundreds of other people offering a similar product or service as you. It can feel overwhelming. You might be saying, “How the hell am I going to stand out? The market is way too saturated. Why would they pick my brand?”
How to Clear It:
Hear me loud and clear: There is no one on this planet who holds your exact frequency—your exact medicine. If you stop now because others “beat you to the punch,” there are thousands, maybe millions, of people whose lives will not be touched by your unique business. You don’t need to reinvent the wheel—you just need to show up as the real you. That’s what will call the right people in.
#3 “I need to get it perfect.”
Do I have my Type-A’s in the house? Trust me, this one hurts me too. The number of amazing, totally BADASS entrepreneurs I’ve connected with—sharing their vision—and then watching them never bring it to life… Listen. I’m not going to let you be one of them.
You care so deeply about this idea that you want it to hold all of its magic, but perfectionism is actually a protection mechanism. It keeps you in a state of overthinking and prevents you from failing. You believe you need to be flawless to be accepted. And I’m here to tell you: that’s not true.
How to Clear It:
Your brand is meant to evolve with you. Let me say this again: Your brand is meant to evolve, with you. This has been one of my biggest takeaways since starting my business. There is so much beauty in allowing it to change and reflect the most authentic version of you—now. It’s not about perfection, it’s about progress. You’re never going to get there if you don’t start taking the little steps now. Clarity comes with action. BOOM. Reframe.
#4 “I’m not ready to be seen.”
Yep, you have the vision. But actually putting it out there for the world to see? Terrifying. Creating a brand means you’re making moves—you’re ready to start sharing. So oftentimes, the branding process can make that little nagging voice even louder.
Just like Ms. Perfectionism, this voice might be trying to protect you from judgment, failure, or change.
How to Clear It:
Start small. Practice showing up in bite-sized ways—on your stories, in a newsletter, or sharing your thoughts with a trusted circle. Keep flexing that visibility muscle. You’re not going to be everyone’s cup of tea, but you are someone’s whole damn cake. The more you show up, the more safety and confidence you build in being seen.
#5 “I don’t know where to begin.”
This is so understandable. I mean, holy shit—you’re building a business, creating a brand, developing your offers/products, and learning all the things. Now you have to become a freakin’ designer on top of it?
“Branding” feels like a vague, intimidating term, but you know it matters. You might be feeling stuck trying to figure it all out logically—but missing the deeper step of connecting with your why.
How to Clear It:
Don’t begin by trying to become a designer, pick a perfect color palette, or choose fonts (I’ve got you covered on all of this inside The Heart-Led Brand). Instead, start with clarity: Who are you here to serve? What are your values? What story are you telling? This is the foundation—and it’s where your brand begins to feel aligned.
#6 “I don’t have the money to invest in a fancy brand.”
Oh yeah, your logical mind is telling you that you can’t afford a full branding package, a custom website—so you might as well not start at all. But before we go there, I want to ask: What’s really holding you back from investing in yourself, your dream, and your vision? Because those are worth investing in, aren’t they?
How to Clear It:
You don’t need to start fancy—but you do need to start aligned. With tools like Canva and templates made specifically for soul-led entrepreneurs (I got you), you can create a brand that feels like you without the big investment.
What magnetizes clients is your energy, not your budget.
If you’re ready to clear the blocks and create a brand that feels like an extension of your soul, check out [The Heart-Led Brand] — my step-by-step program for entrepreneurs who are ready to get clear on their essence and create visuals that reflect it. You don’t need to be a designer — just someone willing to lead with your heart.
