Osmosis +Beauty
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Osmosis +Beauty is a holistic skincare, beauty, and wellness brand rooted in the philosophy that true healing begins within. With a focus on internal wellness, clean ingredients, and professional-grade skincare, Osmosis is trusted by estheticians and beauty lovers around the world.
In 2019, the brand launched a full rebrand and new direct-to-consumer skincare line—and they brought Elle in to lead the creative vision.
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As Creative Director, Elle led the rebrand initiative from start to finish—defining the new visual identity, designing luxury packaging, and aligning the brand across all digital, print, and sales channels.
The result was a sophisticated, cohesive look that reflected the brand’s elevated, holistic approach to beauty. Deliverables included:
Full rebrand + visual strategy
Packaging design for new DTC line
Website and digital assets
Print materials and sales tools
Streamlined collections and messaging
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The rebrand helped position Osmosis +Beauty as a premium player in the wellness and skincare space, with a fresh aesthetic that reflected their evolution. With an aligned presence across platforms, the brand was set up to scale in both direct-to-consumer and professional markets.
Creative Direction
Tradeshow Booth
