Curie
-
Curie is a clean body care brand on a mission to make effective, aluminum-free products that don’t compromise on performance or aesthetics. After a successful Shark Tank appearance and viral traction, they were ready to scale—and brought in Elle as their Marketing Director to lead the charge.
-
In 2022, Elle joined the Curie team and immediately hit the ground running. Over the course of 12 months, she:
Led the brand to 300% year-over-year growth
Grew the marketing team from 1 to 10, including in-house hires and agency partners
Oversaw Curie’s first-ever nationwide retail rollout (hello, Walmart 🚀)
Created a 360-degree marketing plan across digital, OOH, media, and social for retail launch
Managed a multi-million-dollar marketing budget across all brand channels
Notable wins during her tenure:
Launched 19 new DTC SKUs
Rolled out 9 retail-specific SKUs
Led the #1 Naturals product launch in Walmart’s 2023 rollout
Directed Curie’s Amazon channel launch
Reimagined the brand’s packaging and formulations
Produced and promoted a Shark Tank Update Episode
Developed and executed two Black Friday / Cyber Monday campaigns
-
Under Elle’s direction, Curie scaled from indie favorite to national standout. The deodorant stick became the top-performing product in Walmart’s 2023 Naturals launch. With new channels, SKUs, and a high-performing team in place, Curie emerged as a major player in clean personal care—with a brand and strategy built to last.
Explore more at: www.curiebod.com
